ClinPays is a mobile app that allows you to win money by checking in through your smartphone at your favorite restaurants, bars and cafes around the city. The aestethics of the corporate identity conveys the user-friendly, clean overall feel of brand.
A set of icons was designed to communicate quickly and easily all of the app´s features.
The main objective for the launching campaign was to make the brand visible at the different available check-in spots. Because of the diversity of businesses this app is available in, creative customized solutions were needed for each business.
From display stickers for the local cafes to brand presence in beer buckets with download and use infographics at the most popular bars in the city, the brand became visible subtly without competing with the identities of the businesses.
